Merlin enjoys a long established reputation in London as a leading communications firm advising the private equity and venture capital industry in the UK and in Continental Europe.

We have advised such firms as Morgan Stanley, Cinven, CDC, Bridgepoint, Park Square Capital, Equistone (previously Barclays Private Equity) and Close Brothers Private Equity. Merlin has supported these firms variously through their fundraising, deal flow, and overall profile building and media relations. The team has advised on numerous private equity transactions, including Bridgepoint’s acquisitions of Fat Face and Pret a Manger. Most recently we have managed our clients’ reputations against a backdrop of regulatory pressure for more transparency in the industry.

We also regularly handle communications for the portfolio companies of a selection of leading private equity firms on such issues as management change and restructurings, and building their profiles pre-exit.

Merlin is virtually unique as a PR advisory firm in Europe which has over many years been an Associate Member of both leading trade bodies in the form of the British Venture Capital Association and the European Venture Capital Association. In both cases, client references on our history of positive involvement with the industry, and our substantial transaction advisory track record, facilitated the respective Associate Memberships.